You are starting to see the things you mentioned during your daily life as advertisements on the internet. Well, can the applications be listening to us for appropriate advertising targeting or are we selectively in perception?
According to the surveys conducted on Twitter , 80 percent of the users seem almost sure that their smartphones are tapped .
Security expert Jake Moore, who wanted to look at this issue from a different angle, took action and decided to test whether smartphones really listened to users.
"Now let's stop and think. What would happen if we were really resting? First of all, we have to put aside the idea that this is a giant scandal ready to explode. If such is true, then the services in question will collapse, it will never come out again and it will be incredible. cases are brought up. "
- Jake Moore
The average electronic device streams 115 MB / hour of data while recording sound . Let's assume that an ordinary person is awake 15 hours a day, but consider the quarter of this period, considering the fact that he does not speak every minute . In this case, 431 MB / day of data flow is required for each user .
For reference, Instagram has approximately 800 million users . This indicates that 344 petabytes / day of data storage is required for all users to record their conversations . To put it more clearly, the amount of data created worldwide is around 2,500 petabytes / day .
In other words, in order for such a listening to be the case, only Instagram should allocate 13.77 percent of the daily data amount for this work only. But can social media platforms really handle this size of data even if it's compressed?
Obviously not quite possible.
There is no need for such intense efforts to make predictions about users' interests. With the data you already provide (date of birth, age, gender, photos, descriptions in posts, hashtags, liked profiles, pages and posts), it's much easier to predict your interests and when combined with algorithms (relationship status, working status, family members, pets your animal, your car, your hobbies, your clothing style) are kneaded with your personal data and the appropriate mass for you is more or less determined.
In fact, it goes so far that you can predict things that you can take forward without buying anything yet.
Of course, things work differently on the internet side and when you enter the website of a product you are interested in, your data is collected with the help of cookies and it turns out that you have an interest in that area. So, for example, if you go to an online website to browse an iPhone model, you will face iPhone ads that will last for several days.
This has nothing to do with the sentence " I'm thinking of buying an iPhone. " It's all about cookies and your data.
Identify yourself three different focus products. These are products such as pajamas, a walk-in shower and a camera that you do not intend to buy in any (daily) life and have not visited the Internet before. Say these products towards the microphone for a few weeks.
Note: As we said, do not search the internet in any way and do not visit anything related to these topics. Just say it in your daily life.
After a few weeks, you will find that none of these products have appeared.
So what do you think about this subject? Do you think smartphones might be resting? You can share your opinions with us and other readers right from the comments tab below.