The establishment of social media platforms begins in Switzerland in 1971 when two friends send mail to each other, according to many researchers. In putting forward this idea, the notion that the internet concept meets the communication and information transfer of people is at the forefront. Briefly, social media is a social network where people share their knowledge, lives, ideas, photos in digital media. In other words, social media platforms can be said to be as old as the Internet.
Today, when social media is mentioned, although there are applications such as facebook, instagram, twitter, pinterest, too many social media platforms have been used that people cannot count their names from past to present.
If we examine the evolution of major social media platforms from past to present;
The establishment of social media platforms goes back to BBS application. In 1978, two computer geniuses, Ward Cristensen and Randy Suess, laid the foundations of today's social media platforms with the software called BBS (Bulletin Board System) in order to communicate and mail with other friends more easily.
Founded in 1980, the social network named Usenet allowed users to exchange information with each other in fields such as science, history, literature, music and sports. Thousands of content have been produced on Usenet in relation to these issues.
In 1991, the internet world became accessible all over the world with www (world wide web). Social media, on the other hand, started to become very popular with personal blogs and sites from this year.
By 1994, Swarthmore College student Justin Hall created his first personal blog. This blog, which includes daily-style articles called Justin's Links From Underground, is considered to be the ancestor of all blogs. Justin Hall was described by the New York Times as the “father of all blogs” in December 2004.
The application named classmates, which was established in 1995, has become a social network where classmates who could not read and reach each other in the past were able to reach each other. Classmates, the ancestor of Facebook, has been an important threshold for the establishment of social media platforms . Users could find the opportunity to match with their friends studying at the same period and at the same school after they filled their schools during registration on the site.
The official website of askJeeves.com was established in 1996. The website, where users could ask each other questions, provided users with the opportunity to use their own language.
Founded in 2000 by Jimmy Wales and Larry Sanger, wikipedia is the world's first open source online encyclopedia. In the first year of its establishment, more than 20,000 titles have been entered into the site where approved users can produce content about science, art, history, literature, sports or any title or subject.
It was founded in 2001 by Scott Heiferman, which aims to make people meet new people instead of getting stuck in their homes. The site, which matches people according to their cities, collections and interests, has become one of the platforms that attract attention on social networks.
By 2004, he said hello to facebook virtual world, which can be considered a revolution for social media platforms. This year was almost a milestone for the establishment of social media platforms . Its founder, Mark Zuckerberg, set up his facebook site in his room at Harward University to make his schoolmates meet with each other more easily. The site, which grew with the avalanche effect in the virtual world in a short time, reached 34 million users in a short time like 3 years. It is the giant of Facebook social media platforms with an average daily number of 1.5 billion people in 2019.
It is the pioneer of flickr photo sharing sites, established in the same year as Facebook.
Founded in 2005, video sharing site youtube is among the most visited social media platforms today. The application, where users can access videos and upload their own content from all over the world, is visited by an average of 1.5 billion users monthly.
Since its establishment in 2006, Twitter is one of the most attractive applications for users to share posts and news. Especially the current events can be followed instantly and used as an agenda-building tool, the site has an average of 336 million active users monthly. The most admired tweet in the Twitter world was Barack Obama's tweet “Nobody is born to hate someone else because of color” in 2017. This tweet received 4.3 million likes.
The site, where users can share photos simply and quickly, has gained the appreciation of users for a period of time especially with its visual richness. Tumblr application is one of the social networks that entered the virtual realm in 2007.
Social media, where users share location and likes from the places they go, aims to get people out of the house instead of being trapped. This application has been in use since 2009.
Established in 2010, this application empowers people to share the photos and videos they want and view the photos and videos shared by the people they follow. The social media platform, which reached 35 million active users in a short period of 2 years, was purchased by facebook in 2012. When it was first established, only the photo sharing website, Instagram, came with Facebook and video upload feature.
The Pinterest application, where users can access the image they are looking for simply and quickly, is one of the top applications of visual search applications. The social media platform launched in 2012 is one of the most visited applications.
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