The Instagram shopping feature is now available to all businesses and content producers who meet the requirements. Here are all the details about the feature!
Previously, only a limited number of businesses and content producers could access the shopping feature on the image-based social media platform Instagram. The Instagram shopping feature will now be available to all businesses and content producers who meet the requirements. Shopping on Instagram Reels will also begin to be tested in the coming days. Here are all the curious details about the shopping feature!
First offered to a limited number of businesses and content producers, the Instagram shopping feature is available to everyone who fulfills the conditions set by Instagram, from big brands to small business owners, from content producers to publishers. Gord Ray, Instagram Brand Development Leader; made an important statement regarding this feature, which will be used by content producers, big brands and small businesses.
"We want to unlock the unique value of bringing shoppers, brands and content creators together. If we can connect the dots between these three, we can create an incredible shopping experience for everyone. One way to do this is the Instagram shopping feature." make it available in more countries and offer more people the opportunity to shop from their favorite brands and creators, "he said.
Businesses that will also be able to access Facebook Shops, which have been available recently, will also have the opportunity to create a customizable online store where people can discover and buy products through Facebook applications. Facebook Shops will offer businesses a store experience where collections that can be customized to present their products can be created.
Facebook Middle East, Africa and Turkey Regional Vice President Derya Matras, said in a statement related to Facebook Shops, "as Facebook, as well as people's friends and family members that are a part of our community as their favorite brands and we are trying to help them connect with the company. For a long time, we witnessed people buying and selling things by sharing photos of their products through our apps and sprinkling the first seeds of social commerce. Now, we are making this dream come true with Facebook Shops, ”he said.
Derya Matraş continued her explanation about the Instagram shopping feature , "Our goal is to help small businesses adapt to today's conditions and discover them while offering a space where people can enjoy their shopping experience. "We are discovering new ways to reach their customers online and promote their products or services. With Facebook Shops, we will connect both small business owners and global brands to their customers through our applications and make the online shopping experience easier for everyone."
Instagram announced that the shopping feature on IGTV will be available worldwide next week, and that the shopping feature through the Reels feature will begin to be tested this year. Users will now be able to buy a product they want practically while watching a video on IGTV. IGTV videos using the shopping feature can also be discovered on the Instagram Shop in the coming days.
Instagram COO Justin Osofsky said, “Digital creators and brands help bring cultural moments to Instagram and people come to Instagram to find inspiration from them. By bringing the shopping feature to IGTV and Reels, we are making it easy to shop directly over video. "We help businesses tell their stories, reach customers, and generate revenue," he said.
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