The new foldable screen phone, Samsung Galaxy Z Flip , was officially introduced as part of the 92nd Oscar Ceremonies. While the phone was expected to show up during Samsung's own event, Unpacked 2020, it suddenly found itself in the Oscar ceremonies.
The South Korean phone maker probably underscored one of the best marketing jobs lately, by introducing his own phone right on the day he received the best film award from Parasite, made in South Korea . Among the Oscar 2020 winners , Parasite managed to win the best film, best international film and best director awards.
During the ad, which lasted about half a minute, there was not much information about the phone. Emphasizing that the new foldable screen phone model folded at an angle of 90 degrees, Samsung again used vivid visuals.
In the previous news, it was stated that Samsung will choose young people as the target audience in the Galaxy Z Flip model. According to him, the company, which is said to follow a price positioning and advertising strategy, made the first suggestions for this in the commercial film.
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