Blackberry has been far behind Android and iPhone, and for a long time we have almost never heard of Blackberry's name. According to new reports, Blackberry's production is about to cease.
The age of brands
The 1990s and 2000s became important periods when brands showed themselves. Concepts like 'Lovebrand' entered our lives, we came across brands that represent everyone's lifestyle. The vast majority of these brands achieved their own audience.
When you can't catch the wind ...
However, responding to ever-changing sectors and user demands is also as hard as 'loving' for brands. Because now the users are more demanding and once you can not catch the wind, you can fall back tremendously. Remember how Nokia, which dominated the mobile phone industry for a long time in the 1990s and 2000s, fell back later. The emergence of the iPhone and the production of Android devices changed everything.
Blackberry latest example
In the smartphone industry, we can say that Blackberry is the most current example. Not much, stone crack, the brand, which had a great user profile 10 years ago, is currently experiencing great difficulties in the mobile phone leg of its activities.
It was a prestige product
Blackberry provided an opportunity to create prestige and authority for its user. It was a phone brand that preferred products in the 'white collar' segment, preferred by business people, and also had its own instant messaging service.
Sales hit bottom
However, the widespread use of both Android and iOS devices, the opportunity to use easily, the appearance of users with products suitable for various income segments caused Blackberry to lose its popularity, and Blackberry's sales melted in a few years.
Even the name is not heard
Nowadays, it is very difficult to hear the name of Blackberry in the smartphone market. Android and iOS dominate the industry. In this case, Blackberry had to choose to focus on other things.
Production will cease
The last statement made an 'end of an era' effect. Because the deals between TCL and Blackberry, the company that produces Blackberry phones, are over. There is no longer a manufacturer of Blackberry. TCL will only be obliged to provide technical support to phones ever produced. Whether we can see a Blackberry model from now on is unknown.
Blackberry changed its way
Losing its share in the smartphone market, Blackberry has been working on issues such as 'internet of things' and data security for a while. Perhaps it was the right choice for a brand that put safety first in all the phones it produces. TCL will continue to work on television production, as before.
Those who cannot resist the current ...
It is now inevitable for those who have difficulties in renewing themselves in the changing world and sectors to lose their brands by experiencing difficulties. Being aware of the seriousness of this, commercial moves must be made.
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