From now on, ads will be able to be shown between conversations that take place under tweets. Ads appear after the first, third, or eighth reply under a tweet.
Twitter's product leader in charge of revenue, Bruce Falck, announced that they have launched a new ad display format on the platform with a tweet he shared. From now on, advertisements can be shown between conversations that take place under tweets.
The demo model, which is currently in testing, is being tested globally with users from all over the world. If you are among the users involved in the testing process, you may come across advertisements between conversations under a tweet. As a result of the testing process involving iOS and Android users, the company can make this new format permanent.
How does the new ad display format work?
With this new format, the company aims to show more personalized ads. As seen in the example shared by Falck, if you are talking about food, you may see a coffee ad. Ads can appear after the first, third or eighth reply under a tweet.
Falk states that Twitter sees a great opportunity to create an ad offer that creates value and aligns incentives for creators and advertisers.
“We will test different frequencies, templates, contextually relevant ads, different add-on points. We will review what we learned and see if it is something we want to perpetuate. We are excited to try this out for our advertisers and discover how it can open the door to additional opportunities to reward Tweet authors and creators. We look forward to it. There are many more features to come.”
Twitter has been expressing that it wants to get rid of advertisements on its platform as a revenue model for a long time. Therefore, we can say that this new display format is an extraordinary step for Twitter. Still, wanting to associate ad impressions with content producers is exactly an approach according to Twitter. It is possible that the company will announce revenue sharing models with the focus on ads after this step.
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