Vision and optical technologies know no boundaries

The optical industry, which emerged centuries ago when people realized that certain forms of glass are magnifying objects and which greatly facilitates life, continues
to surprise with its development in parallel with technology . Italian physicist Armata 1280 year, since a pair of convex lenses invented by the global optical brand explaining the optical sector, what has changed Hoya Turkey's Sales and Marketing Director Hakan Kayra, 'see better' when looking for ways now says that the agenda of personalized glass.

The use of lenses processed since 1 century as lenses and creating solutions to vision problems is the basis of the optical industry. The lenses of the first glasses in history were only useful for
those who had problems seeing nearby . Concave lenses, which will remedy those who have problems with seeing far, extended to the 15th century because it was difficult to produce. Optical glasses, which were previously used as magnifiers by scholars, entered our lives completely after the 17th century. When the first optic store was opened in Philadelphia in 1783, it is
known that customers have tried the glasses in the basket and bought the most suitable for their eye numbers since there is no optician profession yet .

Optical solutions have changed due to the change of
viewing distances The entry of devices such as computers, smartphones, tablets, and navigation into our daily lives has created much different visual distances than before. A
very close alternative with smart phones was added to distances that we could only call near and far, and a distance between close and far was created with computers. Suddenly focusing on one or more of these distances during the day,
According to this, it requires a completely different optical solution and therefore pushes the sector towards this. Hoa Sales and Marketing Director Hakan Turkey Kayra, which depends on the viewing distance of the new development of technology rapidly progressive lenses underlines that brought preferred position. Kayra, 'The latest technology progressive lenses, which provide speed and comfort in transitions between distant, middle, and near areas, are being preferred. In addition, the
Sync III product, designed by Hoya to reduce digital eye fatigue , minimizes the discomfort in the digital world. ' says.

With the customizable optical solutions, we 'see better' day by day.
Hakan Kayra explaining that they are in a process that constantly renews themselves with new technologies as the expectation is 'seeing better' in the optical industry, and besides creating solutions to vision problems, personalization is now possible; It emphasizes the ability to fully adapt to the person's lifestyle, head and face structure, preferred frame model and demands. Kayra, 'Besides different prescription values, there are many different parameters that differentiate the optical glass. 'In which environments is the person mostly located? What kind of face structure do you have? What sports does he do? Does it drive? ' Although questions such as seem insignificant, they greatly affect the functionality of the glass to be designed. We started using the Hoya iLog web-based ordering system to easily achieve the highest quality in glass production. Thanks to its system, Hoya iLog makes suggestions and directions by taking the answers of questions such as face definition, lifestyle, frequency of activity and routine, as well as prescription values, to make personalized production at the highest level. Hoya iLog enables the production of glasses that provide the widest and most comfortable vision, and provide fast transition and adaptation convenience between distant, middle and near areas. Developing selected raw materials and designs thanks to software equipped with the latest technology in order to produce the right glass suitable for the needs of the person, HOYA is one of the world's leading brands in the production of personal glass. ' says. Hoya iLog enables the production of glasses that provide the widest and most comfortable vision, and provide fast transition and adaptation convenience between distant, middle and near areas. Developing selected raw materials and designs thanks to software equipped with the latest technology in order to produce the right glass suitable for the needs of the person, HOYA is one of the world's leading brands in the production of personal glass. ' says. Hoya iLog enables the production of glasses that provide the widest and most comfortable vision, and provide fast transition and adaptation convenience between distant, middle and near areas. Developing selected raw materials and designs thanks to software equipped with the latest technology in order to produce the right glass suitable for the needs of the person, HOYA is one of the world's leading brands in the production of personal glass. ' says.