If you're familiar with promoting your business and YouTube videos on Twitter, you're one step ahead to promote your YouTube content on Instagram . Twitter is similar to Instagram in many ways , but Twitter focuses more on text-based content while Instagram focuses more on videos and photos. Although Instagram can be used on a computer via a web browser, it is primarily designed to be accessible from a smartphone or tablet (using Instagram's official app).
Facebook is the owner and operator of Instagram, but has remained as an independent social media service so far. It is possible to link your company's Instagram account to your Facebook account. So, when you post something on Instagram, you can automatically have what you share simultaneously on Facebook. It is not only limited to Facebook; You can also connect your account to services such as Twitter, Tumblr.
The simplest way to create and manage an Instagram account is to download, install, launch the application's official app from your device's app stores, and tap the "Sign Up" button. Follow the account setup instructions, use your company logo as a profile photo of your account after making sure to customize and brand your account by creating a unique username containing your company name. Be sure to use the same username for all of your company's social media accounts. This helps users find you faster and look simpler.
After setting up your account, you can access your profile by touching the profile icon in the bottom right corner, you can open the section where you can access the details of your account by touching the three lines in the upper right part of the page where your profile is, and you can come to the section where you can customize your account by touching the "Settings" text at the bottom.
Since Instagram wants to keep the photos and videos in the foreground , this can be to your advantage when promoting your YouTube channel and content. For example, when promoting a new YouTube video, it may include a small image from a video or a few seconds of your video, as well as an excellent description that will direct people to watch your video. Since you can not use the link in the description, you can refer to methods such as stating that the link is in the biography, using the scroll feature found in the stories.
If you want to watch more of the videos on your YouTube channel using your Instagram account, you can advertise on Instagram. The maximum length of video-based Instagram ads can be up to 60 seconds. This time is enough to promote your YouTube content.
Since Instagram focuses on sharing photos and videos, you can settle in a good position in the eyes of your company by presenting people behind the scenes / videos taken in your office or production facility. It can also be preferred to share details about your products / services, get feedback from your audience and answer questions or interact with your customers.
Apart from optional paid ads, creating and managing an Instagram account for your company is completely free.
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