As a result of the incident that erupted in America, everyone is curious. Why is our location data sold? Why do companies want to know where people are? We are looking for answers to all these questions.
Let's proceed with an example. Somewhere theft happened and the owner of the property blames someone. That person was caught, and one of the first places the police looked to blame that person was whether the cell phone in his pocket received a signal from that location. If it is located in that area, an operator close to that area needs to receive a signal from the base station. In this way, the thief can be proven there. The conclusion here is that operators can see where you are at any time.
American operators such as Verizon, T-Mobile, AT&T and Sprint sell this data to companies. The operators, who are said to receive huge penalties, claim that they gave up the sale. So why do companies buy this data?
Customer location data is very important for companies to sell live. If you know where someone is, you can show him the right ad. For example, if a clothing brand knew that a person was nearby, they could have made incredible advertising messages and stopped by without leaving him.
Or take governments. Again, you remember the CIA related scandals in the USA. As a result of the agreements with Apple, it was claimed that he could access the contact data. Governments and secret services would have taken hold of security more easily if people knew where they were at the moment.
Your location data works pretty well, right? Every time you share on your phone, your location is recorded by the place you share, for your information.