YouTube Premium and YouTube Music have passed another important milestone in total user numbers.
It didn't take long for YouTube to reach a new milestone for its music services. YouTube Premium and Music, which reached 20 million subscribers in the past 1.5 years, soon doubled this figure and managed to reach 50 million subscribers.
According to Lyor Cohen, one of the directors of YouTube Music, this music is described as the "fastest growth" among subscription services, while according to Cohen's words, there has been "impressive growth" in some markets. Stating that Brazil, India, Japan and South Korea performed impressively, Cohen did not make a statement for the USA.
Yes, the 50 million subscriber count looks good. However, when we compare it with Spotify, a ratio of approximately 3 to 1 emerges. As of June 2021, Spotify's current Premium subscribers have reached 165 million.
For Apple Music, another music service, a clear figure has not been announced for a long time. In contrast to Apple Music, which was said to have reached 60 million in June 2019, Amazon Music announced that it reached 55 million subscribers in January 2020.