Knowledge Base

E-Commerce in 10 steps

E-Commerce in 10 steps
1. Choosing an E-Commerce method
There are basically 5 different E-Commerce methods. These:

• Establishing an E-commerce Site
• Dropshipping
• Opening a store on online platforms
• Using Social Media Networks (Facebook, Instagram, TikTok)
• Second Hand Sales Applications

can be listed as. So how to choose an E-Commerce method?

2. Selecting the product group
Choosing the product you will sell is seen as one of the most important steps of this business. At the same time, targeting an age range or group that you will sell to is one of the important elements. Since our aim is sales over the internet, it would be more logical to target age groups using this area.

It is known by everyone that young people and certain age groups are prone to online shopping. If you are going to enter this sector for the first time, you should definitely research what other people are selling and what is more in demand.

To specify the product group:

• Determine the age group
• Specify gender if necessary. Women are more likely to shop.
• Search the internet for your chosen product group. See what your potential competitors are doing.
• Know the procurement process of the product well, it may not be good to delay your orders.
• Staying away from expired and potentially perishable products will reduce the risks.
• If you will sell large and heavy materials, the shipping and delivery costs will be high.

3. Choosing Domain and Hosting
Domain is the digital address of your business. People reach you and interact with you through this address you specify. Suppose you have a business located at a good and memorable address. Logically, more customers are likely to come to this business.,

4. Determining the website infrastructure

5. Uploading the product group to the system
Uploading the products to the system is a very difficult process if you are not going to pull the XML file from your supplier. Editing the detailed information of many products and uploading photos and images is a very difficult process.

If there is a supplier of the products, it is the easiest way to upload the contents prepared by them to your site. This process is done thanks to the XML file. This file is special software that automatically uploads all product information to your website.

6. Connecting the e-commerce site to the company
If you are going to engage in a commercial activity even on the Internet, you must be a taxpayer. Transactions that you will do without being a taxpayer may cause problems for you. First of all, you have to open a business for yourself. You can also open a sole proprietorship. Get a financial advisor and he or she will show you how to open up to your company in a few simple steps.

You do not have to hold a shop for the company you will open. It is possible to open a business quickly and with low costs. Closing sole proprietorships is not difficult either. You can convert it to a Limited (LTD) or Joint Stock Company (A.Ş.) later on. If you carry out your commercial activities through this company you opened, you will not receive any tax penalty.

7. Making SSL and necessary settings
SSL (Secure Sockets Layer) certificates are a special layer used to create secure connections to websites. Thanks to this layer, even if cybercriminals listen to the website remotely, they cannot steal this information from the forms where passwords and other private information are entered. Websites that start with "http" become secure with the "https" protocol if SSL certificates are installed. In order to make transactions with a credit card, you must secure your site with an SSL certificate.

It is possible to activate your certificate if your hosting company allows, by logging in via cPanel. Generally, this security layer is created for a certain fee.

8. Making payment and credit card agreements with banks
Virtual POS can be defined for websites with SSL certificate installed. It is possible to receive payments via credit card with the help of the API specially created by the banks. People tend to spend larger amounts with a credit card while shopping. They are more careful when they pay in cash. Your first goal should be to get paid by credit card. Payment methods are generally;

• Credit card
• Remittance EFT
• Pay at the door
• PTT Account
• It is diversified.

The payment option at the door should be the method you prefer last. Because people can change their minds. It is easier to return the item as it has not already been paid for. Payment options at the door may not be very reliable for your customers. In general, companies that sell fake products operate with the option of payment at the door. In order to provide reliability, it would be better not to choose this method.

9. Making cargo and logistics agreements
Delivering the ordered products quickly is one of the most important jobs. Your customers want to receive the goods they paid for immediately. You should organize the cargo processes well. It is possible to make an agreement with one or more cargo companies. By negotiating with the cargo companies, you will be provided with lower fees according to the monthly cargo potential. Cargo fees mostly belong to companies that do e-commerce business.

In order to quickly ship and organize the goods you sell during the day, you may need to have a special staff member to ask a question to our friend. You should plan the number of personnel well according to the potential of your business.

10. To do advertising work
After you create your e-commerce site, you need to start advertising work quickly to attract visitors to your site. How many different methods can advertising work be done?

• Google advertising
• Advertising on Social Media
• Using influencers