Knowledge Base

What is B2C (Business to Customer)?

What is B2C (Business to Customer)?
B2C is the most used e-commerce model in our country. As a dictionary meaning, it is called e-commerce from the company to the end user, that is, to the consumer. All Wisesoft user e-commerce sites are B2C e-commerce sites.

In the B2C e-commerce model, companies can sell their products and services in their own virtual stores or on shopping portals where many companies offer their products for sale. Consumers, on the other hand, can find the products they are looking for on these e-commerce sites and complete their online shopping processes online or offline. Today, the B2C e-commerce model is important for all retailers.