It is a measure of the success achieved by the visitors performing the desired action. This metric is not provided by just one advertising tool. Conversion rate can include signing in for an email list or filling out a form. One of the most important advantages of the internet; It gives us precise data.
When you advertise, it gives clear numbers of how many people your ad was shown to and how many of these people clicked on your ad. We can analyze in the light of these data. What is important when advertising is how much this advertisement contributes to our purpose. The conversion rate gives us this rate numerically. Simply clicking on your ad is often not enough. If you have an e-commerce site, shopping on your site by the customer coming from the advertisements is a conversion for you. Here, the conversion rate is the percentage of people who click on the ads and come to your site, who take the shopping action and complete the transaction.
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