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What is Conversion Rate (CR)?

What is Conversion Rate (CR)?

It is a measure of the success achieved by the visitors performing the desired action. This metric is not provided by just one advertising tool. Conversion rate can include signing in for an email list or filling out a form. One of the most important advantages of the internet; It gives us precise data. When you advertise, it gives clear numbers of how many people your ad was shown to and how many of these people clicked on your ad. We can analyze in the light of these data. What is important when advertising is how much this advertisement contributes to our purpose. The conversion rate gives us this rate numerically. Simply clicking on your ad is often not enough. If you have an e-commerce site, shopping on your site by the customer coming from the advertisements is a conversion for you. Here, the conversion rate is the percentage of people who click on the ads and come to your site, who take the shopping action and complete the transaction. For example; Your ads were shown to 1000 people, received 200 clicks, and only 10 of these clickers ended their transaction with a purchase. In the light of these numbers, we calculate the Coversion rate as follows. 10 / 200 = 0.05 so the conversion rate is 5%. In addition to the percentage of shopping done on e-commerce sites, you can use the conversion rate for different requests such as signing up for your e-newsletter, filling out your form, downloading your application or calling your business by phone. The conversion rate value isn't just used in ads. You can also benefit from this rate in the conversion of your e-mail messages. Join Marketing's subscribers and be informed about all marketing issues! You will never receive spam mail.