Knowledge Base

What is Cost Per Click (CPC)?

Cost Per Click means pay per click. In line with your agreement with the site you advertise, you pay the agreed amount per click. It is a common way of working. The best example is Google Adwords ads. You pay a price for each click on your site.

What are the Advantages of CPC?
What is CPC, what are the advantages of CPC, questions often arise. CPC, which is a cost-per-click, provides its users with many advantages and produces successful results. These advantages can be listed as follows:

The customer submits the maximum CPC bid for a keyword. Therefore, the cost per keyword is determined by the customers.
Payment is made when the ad is clicked, not when it is shown. Therefore, it is much more profitable and efficient.
When the advertising strategy is done correctly, very effective results occur.

How is CPC Calculated?
Calculating the cost-per-click (CPC) is a fairly easy process. For example;

CPC = Cost Per Click x Clicks

In other words, if the customer bids 4 TL as a cost-per-click bid and 1000 clicks were made on the total advertisement;

CPC = 4 TL x 1000

CPC = 4000 TL.