Knowledge Base

What is e-marketing?

What is e-marketing?

E-marketing is the method given to businesses to continue their marketing efforts on online platforms in order to increase their brand awareness, reach their target audience, compete with 
their competitors and sell more products.

There are also many different words that are synonymous with the term e-marketing. These are the terms digital marketing, online marketing, web marketing and internet marketing. In short, 
when you see these terms, you need to understand e-marketing.

Features of e-marketing

E-marketing is a marketing method that differs from offline marketing in terms of its features. Let's take a look at the features of e-marketing together.


Providing information, which is among the e-marketing features, is very important for businesses. Businesses try to impress their customers by providing information about their products 
and services.
In the communication they establish with their e-marketing, businesses aim to reach people in their target audiences and to inform them about their products and services.
The interaction with the customers after the communication is also among the features of e-marketing.
Targeting is an e-marketing feature that makes it easy for businesses to reach their target audience.
Measurement is the name given to measuring the interaction of the established communication and the goals achieved with the company or their effectiveness in the company.
These are the main features of online marketing. Businesses that want to implement a good marketing strategy and increase customer actions should act by considering these features.